Welcome!

I am a full time graphic designer with almost 5 years of experience in the field.

Throughout my career, I have always tried to ensure that passion and enthusiasm for design has shone throughout my work.

I've got that digital agillity!

Hello! My name is Letitia. I’m a self-taught Digital Graphic Designer with over five years of work experience. I started studying design in my cozy room, worked as a freelancer for a while and got a full time job as a graphic designer for a fashion website. Here, I managed to create a strong visual identity for the brand in the online fashion market which generated a considerable growth in sales in less than a year.

After proving my qualities in design, I joined the marketing department of eMAG, a renowned retail company in the Eastern Europe. Now I’m in the UI field, at a French IT company, crafting visual design experiences. Here I create wireframes, process flows and interface designs that effectively communicate innovative ideas for websites and apps.

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INNOVATIVE

My innovation comes from pushing beyond the expected. I think that graphic design should be new and different, yet not different for different's sake, but appropiate and ambitious .

POSITIVE THINKER

I strongly belive that positive thinking is often associated with positive outcomes. Therefore, I always tend to be drawn to, and to focus on, the positive aspects of a situation.

Truly creative people are curious and as such, I believe that I am a lifelong learner. I will never get up one day and say, “Well, there’s nothing else to learn about that.” I am always probing, thinking, wondering and dreaming.

CREATIVE

As a goal oriented person, I can always see the outcomes that I

am trying to achieve, clearly and vividly in my mind.

GOALS ORIENTATED

Get a spoiler by watching this short video resume about me.

Education

Field of study:
Business, Management, Marketing, and Related Support Services

I took both my barchlor and master degree at Bucharest University of Economic Studies, which is, and wishes to remain, the most prestigious institution of higher economic education in Romania. Bucharest University of Economic Studies also ranks amongst the top universities in Europe, due to the content and modernity of its learning process and implication in partnerships with representatives of the national and international economic environment.

Field of study:
Mathemathincs

Informatics,

English

I attended George Cosbuc Highschool, which is a public school ranking among the best five highschools in town with a variety of classes belonging to English bilingual profile. This school also offers a range of optional courses, especially in culture and civilization, human rights, social studies and language awareness.

The outcome of the skills achieved here can be seen in me as I became enabled to be readily integrated in any new environment. Moreover, this high-school helped me to maintain my subsequent academic results at the same high standards!

My technical design skills!

In order to become a well rounded Graphic Designer, there are a variety of skills that are essential to handling clients or employers tasks proficiently. Here are some of the most essential technical skills that I have so far.

Work experience!

Beler Soft

My journey as a UI Designer started a year ago when I realized that jumping right into Photoshop and skipping the step of building a framework based on functionality was not the right approch for my designing process anymore. At Beler Soft, I execute all stages from concept to final hand-offs to developers. Here I create wireframes, process flows, user flows and site maps that effectively help to build interface designs for websites and apps.

eMAG

I have started to work at eMAG since the Hungary division of the online store was lunched. At eMAG I was in charge to create design concepts for selling campaigns (from small banners and widgets to webpage landings and TV Spots). Here, I had a quick progression becoming in a short time the tasks supervisor for the Hungarian graphic design team. I successfully managed to coordinate all the assigments of my collegues with those of other departments and I proved my capability of making decisions and taking responsabilities.

CityShop Marketing

While working for superpantofi.ro, I managed to implement various marketing strategies that generated a considerable amount of sales (65.94% growth), such as:

Considerably improve the content and design of newsletters and promotional materials (flyers, discount coupons,etc.)
Creating many attractive promotions and discounts concepts
Implementing strategies to obtain the customers’ loyalty
Building marketing services with the possibility to provide them also to other companies (GNC Live Well, Stereomag, Outletpantofi.ro)

Freelancer

As a freelance graphic designer I worked on a variety of products and activities, such as websites, advertising posters, computer games, product packaging, corporate communications and corporate identity etc. My work demanded creative flair, up-to-date knowledge of graphic design software and a professional approach to time, costs and deadlines (as I needed to manage more than one design brief at a time). Therefore, working freelance proved my capability to make decisions, perform under pressure and work with tight deadlines.

Landing page

I created this landing page keeping in mind that it is essential for a good interface to combine both innovative design with web conventions and usability rules.

eMAG reaches 1st place in terms of top of mind awarness

I have started to work at eMAG since the Hungary division online store was lunched. In a relatively short amount of time, amongst a team of specialists, we managed to improve the brand's KPIs. eMAG has a very good position in the Hungarian market, with great potential to reach 1st place. The brand is now ranking 1st in terms of top-of-mind awareness, 2nd (but very close to 1st) in terms of spontaneous awareness and 3rd in terms of recognition.

- eMAG topic from InsideMAG newsletter